These days, competition in the SERPs (search engine results pages) is stiff. Many people have long-abandoned their hopes of navigating to the first-page search results in general keyword markets, such as ‘auto insurance’, and ‘web hosting’, to try to conquer the lucrative, and easier to rank for niche markets. Which, this shift in behavior has increased the number of competitors online in nearly every conceivable market. However, even though competition online abounds, you can still master your market by utilizing three simple website search engine marketing strategies.
Blogging
Blogging isn’t only for tweens and stay-at-home moms; it is a viable website search engine marketing strategy that can seriously raise the awareness of your website in search engines. Whether you operate a blog-only website, or you add a self-hosted Wordpress blog to your existing website, blogging is one way to drive your website’s marketing to the next level.
However, instead of using the default setup with your blog, be sure that you install SEO-friendly plugins, such as the All-in-one SEO pack, and the Google XML Sitemaps plugin. Additionally, to improve your blog’s SEO-friendliness even more, use permalinks, and utilize your post slug (blog post page name), post title, and post headings to reinforce your primary and secondary keyword targeting goals.
Article Marketing
Article marketing has received a bad rap in some circles, and there is a lot of misinformation out there on the subject, but it is still, to this day, an effective website search engine marketing strategy. However, instead of mass-submitting your article to the same 100-300 article directories, all with the same ‘about the author’ bio, change things up a bit.
Submit to a small handful of random article directories, and every once in a while, change the author bio — switch the URLs that your bio links to, and change the anchor text used to describe your website for those links. You’ll probably be surprised by how effective article directory submissions are these days if you just deviate from the standard practices a minimal amount.
RSS Feed Submission
One of the most overlooked, but powerful, website search engine marketing strategies is RSS feed submission. There are hundreds of RSS feed directories available today, and dozens that do not even require you to register — you simply enter an email address, some information about your blog, and your job is done. Now, RSS feed distribution is only valuable if you have a website, or blog, with an RSS feed that updates on a regular basis. However, if you have a blog, as our first point suggests, that is all you really need to utilize this search marketing strategy.
These three search-marketing strategies are simple, yet powerful, especially if you are working on conquering a niche market. Really, you can forget about complicated linking schemes, risky SEO tactics, and unethical marketing strategies; blogging, article marketing, and RSS feed submissions are amongst the most effective, cost-effective, and easy-to-implement website marketing strategies available today.