Search engine marketing is a very important skill that you
need to learn to succeed online. Once you are generating a
reasonable income from this strategy you can easily
reinvest your profits into paid advertising and let your
business pay for itself.
However, most people make search engine marketing a lot
more difficult than what it really should be. In this
article I would like to share some tactics that have helped
me to be successful driving free traffic.
1) You need to research your keywords thoroughly
This is a very important step that you need to get right to
attract lots of targeted free traffic. For example if you
were to find a keyword that gets searched 10,000 times a
month with very little competition you can make this the
focus of your home page. Use these keywords in the anchor
text of all links that you get to your home page. The major
part of the search engine algorithm is determined by the
quality links that you get to your website and the anchor
text that links to your site. By doing this right you will
significantly boost your rankings. Also build a themed
website that has content relevant to your chosen keywords.
With search engines using latent semantic indexing this has
become a very important step.
2) Write content everyday and find quality links
This is the simple formula that you need to follow to get
good search engine rankings. It is not difficult, but very
few people stay focused long enough to get this right.
Everyday add quality content to your website as the search
engines love a website with a lot of content. Also find
quality links in the form of directory listings, forum
postings, article marketing, press releases and submit your
high quality articles to social media sites like Digg.
3) Rinse and repeat
You can start building your virtual real estate by building
many different websites in different niche markets. By
using the above formula you can attract major traffic to a
network of sites.